Omid Hamooni, born in 1983, started his career as a graphic designer and art director in 2002. In 2012, he transitioned to jewelry design to express his ideas through a new medium under the Zeebeh brand. He uses minimalistic typography in most of his works to convey concepts in his creations. With a passion for working with letters, he has also published two books on the subject and gained experience as a judge in typeface design competitions. His work has been showcased and sold internationally, including in the US, Canada, Turkey, and the UAE.