Heevaa came about because I could not find any cool tshirts that represented me, my upbringing, my culture and my personality. Our goal is to bring you shirts that you love wearing. They are meant to be conversation pieces that allow you to share memories and stories from things that have shaped you. Dress one up or wear it to sleep -- as long as it puts a smile on your face every time you see it in the closet. Our shirts should evoke a sense of pride, dignity, joy, self confidence and self worth no matter where or how you wear them… Azadeh Afifi, Founder