sahar fattah is the founder and designer of her brand. she graduated in fashion design from Raffles college of higher education in Malaysia. She attend different competition. She won the first price in New Generation Fashion Award 2015 for her collection. This collection was inspired by Sama dance, therefore Sahar fattah’s business is designed to help individuals define their own distinctive image and style and re-create their look about Persian. She had experience of working as a designer in different fashion companies.