Azadeh Aiden, was born in 1985 in Tehran and based in Hamburgh. Aiden specializes in hand-embroidered, customized accessories. The label's core mission is to enhance and propagate happiness through meticulously crafted, hand-embroidered accessories. Every item within Aiden's collection is meticulously crafted using cotton and advanced techniques. The brand strives to spread joy through its distinctive pieces. Aiden draws inspiration primarily from women – herself, the woman she aspires to be, and the women she interacts with. She is fascinated by Persian art, paintings, and photography which also serve as significant sources of inspiration for her.