In addition to ALANGOO.com’s overall mission to be a leading platform acting as a springboard for indie and underground Iranian jewelry and clothing designers, ALANGOO is proud to announce the start of its own apparel label, ALANGOO Private. ALANGOO Private aims to raise the bar in the Iranian fashion industry by offering creative designs that not only have a touch of Persian culture, but also meet industry standards in design, production and online retail through collaboration with adept and competent Iranian fashion designers via ALANGOO.com. ALANGOO's goal is to attract the younger generation of Iranians inside and outside of Iran to stay inspired by their roots and culture via fashion. ALANGOO Private’s debut collection, Azadeh Taj for ALANGOO, in collaboration with an accomplished Iranian fashion designer Azadeh Taj is ALANGOO's first house line of women’s clothing.