ST creative house is a family company and has started its work in 2013.
Canada based, Iranian designer, Shaghayegh is the creative director of Shaghayegh Tafreshi since 2013.
Shaghayegh’s background in architecture influenced her designs to be inspired by art and culture, geometric shapes, and nature.
In 2017, after she moved to Canada to study fashion, she faced western culture without the social isolation she experienced before in her hometown. Her passion for her heritage inspired her to show the connection and contrast between her own culture and western ones. By using the elements of the classic/traditional period from both the middle east and western countries, ST shows the garments in a modern way.
In 2019, Shaghayegh Tafreshi was the opening of Vancouver fashion week and presented 8 looks in the Taboo theme. ST’s final design was selected to be published as an advertisement in all subway stations in Vancouver, Canada.
Having 3 runway shows at Little Black Dress Gala show in 2018, 2019 and Vancouver Fashion Week in March 2019, ST showed the designs to fashion lovers in western countries.
Shaghayegh has shown several collections in Iran, created red carpet looks for Iranian celebrities too.