Based in Istanbul, Turkey, Lily Niko is designed and made by two Iranian sisters. The brand consists of everyday use jewelry mainly for young adults and children. The brand created an exclusive Persian inspired collection for ALANGOO.com. The aim is to represent the Persian culture through jewelry, depicting significant symbols such as pomegranates and Persian poems in a form of calligraphy. The collection celebrates Yalda (winter solstice) in most of the designs.