La Terra traces it's conceptual roots to the combination of contemporary architectural design principles with delicate traditional gold and silversmithing techniques. Each piece draws inspiration from how objects interact with our bodies to form personal statements, or tell the stories of who we are and where we are going. The brand was founded by Anahita Poura, an Iranian designer with a background in architecture and interior design. While living in Milano, Italy her passion for jewelry and fashion grew into the brand concept of La Terra. La Terra means "The Earth". It symbolizes the place from which we draw materials and inspiration; the base on which art is formed by our imagination, and shaped by our hands. Each piece is hand-crafted with care.