On 2016, he started “Hootan Art Studio” as a fashion branch of his company and tried to bound architecture and jewelry design together. His new line of jewelry design, was really successful by using architectural features as a main foundation for designing jewelries. He used Persian turquoise stone in all jewelries in the modern way. Hootan’s Art Studio is collaborating with different artists and designers in any field in Art. The modern style of Persian turquoise and jewelry design is making “Hootan’s Brand” outstanding.