About ALANGOO is the answer to independently made unique products by underground designers and artisans with backgrounds in exotic corners of the globe.

Our mission

For consumers: We seek to connect independent-minded shoppers who appreciate individuality and use products that have a story to say, with artisans and designers who create them.

For Sellers: We support independent/alternative artisans and designers who hand-make or design trendy but ethnic inspired wearable and lifestyle products by giving them online and offline platforms to showcase and sell their work on a global scale, reaching even larger audiences who might not be able to ordinarily discover their work. To start selling, click here.

Our motivation

You're a super talented designer. You’ve got creativity bursting out of your pores. You sell your art locally, but you know you have so much more to give. The only problem is you don’t live in London or New York. You live in Tehran or Cairo. What’s an artist to do?

A modern multi-cultural woman, the founder of ALANGOO, grew up in Tehran. Along with a group of friends, she was able to set up underground fashion shows and exhibitions to sell her avant-garde handmade apparel and home décor in the capital city of Tehran. Although very successful, the group had no way of introducing their designs to the outside world.

Upon graduating from Azad University of Art and Architecture in Tehran she moved to New York in 2002, where she fell head over heels in love with the Big Apple. While missing the support of her friends in Tehran and on the verge of losing confidence in her crafts, this young woman decided to embark on a new career path. She studied at New York University and earned a Masters degree in Graphic Communications Management and Technology. After working for some of New York and Boston’s top ad agencies, she decided to use her experience in digital and online media to create this platform as a way to give a voice to her friends, as well as other underground artists. ALANGOO is her brainchild.

We strongly encourage all underground, alternative and indie Iranian designers who design Persian inspired clothing, as well as those Iranian designers who make or design lifestyle pieces, to join our growing platform. is now accepting applications from those Iranian artists who create different forms of inspiring pieces, other then wearable, to also join our platform. To learn more about our company, an online platform made for you to showcase and sell your work*, click here.* does not present or showcase any form of fine art on this platform.